Code Quality is critical to your customer satisfaction
Making your client feel like he made the right choice will boost prospect conversion, speed up your sales process and increase recurrence and referral from your client portfolio. Code quality is the asset up your sleeve to trigger such satisfaction.
Making code quality a contractual guarantee makes your business stand out from other freelancers and on top of this delivering high standard quality makes your work outstanding for your client.
What are you doing today to demonstrate the quality of your code? How do you ensure to meet the promised quality? and how do you report code quality to your client upon delivery?
By making code quality and code coverage the heart of your sales strategy you can make your whole sales lifecycle more efficient and create from your client a sense of safety and robustness towards your work before, during and after your project.
Bringing more guarantees than other freelancers is one of the most competitive approaches to earn trust. Moreover, reporting your code quality investment will generate visibility on your work.
All these ingredients are the secret recipe to organic increase of returning clients and referrals and when you spend less time on sales and prospect you get to do more of what you are good at: creating new solutions, learning or both.